Measurements & Content Automation
Data measurements feed your dashboard, analytics and reports without changing what a screen plays. Content automation is different: it temporarily changes a selected screen when a rule is met, then returns to the default presentation.
Measurements & Triggers
DATA & ANALYTICS
Entrance measurement
Counts entries and exits for reporting.
CONTENT AUTOMATION
Busy area promotion
Changes content when a condition is met.
WHEN
Entrance has more than 10 people
PLAY
Busy Store Promotion
Choose the outcome
Data & analytics only
Count visitors, entries and exits, measure dwell and queue activity, and separate active from fleeting shoppers. The data appears in dashboards, analytics and reports. Your default presentation keeps playing.
Content automation only
Choose a camera condition, the presentation to play and the screens it should affect. Whitecore temporarily overrides the default presentation, then returns to it when the condition clears.
Content Automation
Six ways content automation responds to your audience, your schedule and your data, so your screens show what works.
Fire content the instant conditions are met, no manual scheduling, no delay. The right message appears the moment it matters.
React to who is actually in front of the screen, footfall, engagement and dwell time all become triggers for tailored content.
Set triggers by day, time, season or recurring window so the right campaign runs automatically, from breakfast specials to late-night promos.
Tie triggers to KPIs and let high-performing content earn more screen time while underperformers step aside.
Use supported schedules and data sources. API and direct POS-trigger integrations are scoped separately and are not included in the current self-service release.
Apply a single trigger across one screen or your entire fleet, keeping every location perfectly in sync.
How It Works
From idea to live in six steps, set it once and let your screens run themselves.
Pick what should set things off, an audience signal, a time window, a data feed or a performance metric.
Define exactly when it fires, thresholds, date ranges, footfall or live data values.
Decide what happens, swap content, launch a playlist, push a promotion or update a screen zone.
Go live with one click and let the trigger run automatically across your selected screens.
Watch how each trigger performs with built-in analytics and see what is driving engagement.
Adjust conditions and actions based on the data, then let your triggers get smarter over time.
Industries
Whatever you run, Whitecore can adapt selected screen content to the moment, automatically.
Surface promotions to the shoppers in front of the screen and push offers that match real foot traffic.
Switch menus and offers by time of day, breakfast, lunch, happy hour and dinner, all automatically.
Trigger meeting-room, wayfinding and announcement content based on schedules and live occupancy.
React to timetables, weather and passenger flow to keep travellers informed in real time.
Automate campus announcements, class schedules and event reminders across every display.
Update session info, sponsor content and crowd-aware messaging as the event unfolds.
Put your screens on autopilot with content automation and pair them with WhiteCore.AI media players and AI cameras for a fully automated, audience-aware network.
