Executive Dashboard
See the headline information first: visitor activity, important changes, AI recommendations and the issues that need attention.
Explore Executive Dashboard →One connected platform
Create content. Understand venues. Automate screens. Improve decisions.
Whitecore brings digital signage, camera-based venue intelligence and executive reporting into one guided, self-service platform. Start with the capability you need and add the rest when you are ready.
Platform features
Everything the Whitecore app can do
A simpler view of the complete platform, from your first presentation to multi-location business intelligence.
Studio & Presentations
Upload media, start from a premium template, add widgets and publish presentations to one screen or an entire fleet.
Explore Studio & Presentations →Media Players & Devices
Pair, monitor and manage Windows, macOS, Linux and Raspberry Pi media players from the cloud.
Explore Media Players & Devices →Vision AI
Connect compatible CCTV, RTSP or USB cameras, choose measurement areas and create anonymous venue intelligence.
Explore Vision AI →Data Measurements
Measure entrance and exit passages, area counts, dwell, queues, engagement and anonymous audience estimates.
Explore Data Measurements →Content Automation
Temporarily change what selected screens show when a configured camera, schedule or supported data condition occurs.
Explore Content Automation →Heatmaps & Analytics
Explore activity by camera, measurement area, venue and date range—then compare locations and find meaningful patterns.
Explore Heatmaps & Analytics →AI Executive Reporting
Build board-ready reports with recommendations, evidence, traffic trends, audience estimates, content performance and platform health.
Explore AI Executive Reporting →Staff Optimization
On Pro, combine measured demand with aggregate roster coverage and POS sales totals for evidence-backed staffing recommendations.
Explore Staff Optimization →A clear privacy difference
Venue intelligence without mobile-phone scanning.
Whitecore measures configured areas through compatible cameras. It does not scan nearby phones, probe Wi-Fi devices, fingerprint personal devices or use facial recognition to identify visitors.
The result
Useful anonymous counts, dwell, queues, heatmaps and trends—without turning a visitor's personal phone into the measurement source.
See how it works →Choose the outcome
One platform, four commercial paths
Studio
Digital signage and content management.
Insights
Camera-based retail and venue analytics.
Studio + Insights
Signage, analytics and content automation.
Pro
Advanced reporting, staff optimization, POS data and API access.