Privacy Policy

Effective Date: January 1, 2026 · Website: whitecore.ai

At WhiteCore, we are committed to protecting your privacy and ensuring transparency in how information is collected, used and stored when using our website, software platform and associated services.

1. Who We Are

WhiteCore is a cloud-based digital signage and AI analytics platform designed to manage digital displays, automate content delivery and provide business intelligence through advanced reporting and vision-based analytics.

Throughout this policy, references to “WhiteCore”, “we”, “our” or “us” refer to WhiteCore.ai and its affiliated services.

2. Information We Collect

When using our website or platform, we may collect the following information:

Account Information

When registering or subscribing to our platform:

Full name

Company name

Email address

Phone number

Billing information

Subscription plan details

Platform Usage Data

While using WhiteCore CMS:

Device identifiers

Media player status and diagnostics

Screen configuration settings

Device IP addresses

System logs and error reporting

User login activity

Analytics Data

Where Vision AI analytics services are enabled:

Anonymous visitor counts

Traffic patterns and movement data

Dwell time measurements

Heatmap analytics

Queue analysis

Screen attention metrics

3. No Personal Identification

WhiteCore has been designed with privacy-first architecture.

Our AI analytics systems:

Do not use facial recognition

Do not identify individual persons

Do not store biometric information

Do not attempt to identify names or personal identities

Do not track individuals across unrelated systems

All analytics data is processed anonymously for business intelligence purposes only.

4. Video Processing & Camera Data

Where camera-based analytics are enabled:

Video processing may occur locally on approved edge devices

Video streams may be analysed in real time

Video footage is not permanently stored by WhiteCore unless specifically configured by the customer

Only metadata and event information may be transmitted to our servers for analytics and reporting purposes

Example event data may include:

Person entered zone A

Queue threshold exceeded

Screen attention detected

Traffic movement recorded

5. How We Use Information

We use collected data to:

Provide CMS and digital signage services

Manage subscriptions and billing

Deliver analytics reporting

Improve software performance

Detect platform issues and technical faults

Improve AI detection accuracy

Provide customer support

Develop future platform improvements

6. Payment Processing

Subscription payments may be processed by third-party providers including:

Stripe

We do not directly store complete payment card information on our servers.

Payment providers maintain their own privacy and security standards.

7. Data Storage & Security

We implement commercially reasonable security measures including:

Encrypted communications

Secure cloud infrastructure

Access controls

Authentication systems

Multi-tenant account separation

Secure API communication

While we take reasonable steps to protect data, no system can guarantee absolute security.

8. Third Party Integrations

WhiteCore may integrate with third-party services including:

Camera hardware providers

Cloud hosting providers

Payment gateways

Analytics systems

External display controllers

Third-party APIs

These providers operate under their own privacy policies.

9. Customer Responsibilities

Customers using camera-based analytics are responsible for complying with local privacy laws and regulations applicable within their jurisdiction.

This may include:

Displaying customer notification signage

Obtaining required permissions

Compliance with surveillance and privacy legislation

10. Cookies

Our website may use cookies to:

Improve website performance

Analyse website traffic

Maintain login sessions

Improve user experience

Users may disable cookies through browser settings.

11. Data Retention

We retain data only as long as reasonably necessary to:

Provide services

Maintain account records

Fulfil legal obligations

Improve platform services

Customers may request account deletion subject to contractual obligations.

12. Changes To This Policy

We may update this Privacy Policy periodically.

Updated versions will be published at:

www.whitecore.ai

13. Contact Us

For privacy-related enquiries, please contact:

WhiteCore · Email: future@whitecore.ai · Website: www.whitecore.ai

WhiteCore is committed to building privacy-first intelligent digital signage technology that respects customer and public privacy at all times.