Foot traffic measurement
Track visitor activity over time to identify busy periods and changes in venue demand.
Audience intelligence for physical venues
Venue analytics software for smarter physical spaces
Understand foot traffic, dwell time, queues, zones and location trends with privacy-first Vision AI. WHITECORE connects venue analytics with digital signage content and screen management in one cloud platform.
Operational venue intelligence
See how people move through the spaces you manage
Turn compatible camera feeds into practical measurements that venue, operations and marketing teams can compare by zone, location and period.
Dwell-time analytics
Measure how long people remain in selected areas and compare engagement across periods or locations.
Queue measurements
Review queue activity around service points to support staffing and customer-flow decisions.
Zone and heatmap analysis
Visualise higher-activity areas around entrances, screens, displays and other operational zones.
Multi-venue comparisons
Compare activity and time patterns across a venue portfolio from one cloud dashboard.
Scheduled reporting
Create recurring analytics summaries for operators, stakeholders or clients without rebuilding each report.
Venue analytics workflow
Connect the venue, define the areas and compare trends
WHITECORE uses a guided camera, calibration and zone workflow so measurements reflect the physical areas your organisation needs to understand.
- 1
Connect
Add a compatible USB camera or approved RTSP camera stream.
- 2
Calibrate
Match each camera view to the uploaded venue map.
- 3
Define
Draw zones for entrances, service areas, screens or other points of interest.
- 4
Analyse
Review counts, dwell, queues, heatmaps and location trends.
Venue use cases
Analytics for places where people gather
Hospitality and entertainment
Understand activity across foyers, service points, event areas and other guest-facing spaces.
Retail and mixed-use venues
Compare audience patterns around entrances, displays and selected customer zones across locations.
AV, MSP and venue partners
Combine cameras, screen networks, content services and recurring reporting for client sites.
Connect venue intelligence with operations
People Counting Software
Measure visitor counts, entry and exit activity across locations.
Explore →Retail Analytics Software
Explore audience analytics for stores and retail networks.
Explore →AI Digital Signage
Connect venue measurements with screen content and smart triggers.
Explore →Multi-Location Digital Signage
Manage screens, content and location-level workflows from one platform.
Explore →Frequently asked questions
Questions about venue analytics software
What is venue analytics software?
Venue analytics software presents measurements from physical spaces so teams can understand visitor activity, dwell, queues, zones and location-level trends.
Which venue metrics can WHITECORE measure?
The Vision AI workflow includes people counting, entry and exit activity, dwell time, queue measurements, zone analytics, heatmaps and venue comparisons.
Can venue analytics work across multiple locations?
Yes. Locations and measurement periods can be reviewed from one platform, supporting comparisons across a distributed venue portfolio.
Does WHITECORE also manage digital signage?
Yes. Venue analytics is an optional layer alongside the cloud CMS, content studio, playlists, schedules, screen management and media players.
Ready to understand your venues and manage the screens inside them?
Use one platform for digital signage content, screen operations and optional audience intelligence across physical locations.