Foot traffic measurement
Track visitor activity over time to understand busy periods and changes in audience volume.
Physical-store audience intelligence
Retail analytics software for physical stores
Measure foot traffic, dwell time, zones, heatmaps and location trends with privacy-first Vision AI. WHITECORE combines retail audience analytics with digital signage content and screen management in one cloud platform.
From activity to insight
Understand how people use stores and venues
Turn compatible camera feeds into practical audience measurements that can be reviewed by screen, zone, location and period.
Dwell-time analytics
Measure how long people remain in selected areas and compare engagement patterns across periods or locations.
Zone analytics
Define the areas that matter and review activity within entrances, service points, displays or other operational zones.
Heatmap analysis
Visualise higher-activity areas to support decisions about layouts, screens and the placement of customer information.
Location comparisons
Compare venue and period trends from one dashboard instead of reviewing each location in isolation.
Scheduled reporting
Turn analytics into recurring reports for operators, stakeholders or clients without rebuilding the same summary manually.
Retail analytics workflow
Configure the venue, collect measurements and compare trends
WHITECORE uses a guided camera and zone workflow so analytics can reflect the physical areas the organisation needs to understand.
- 1
Connect
Add a compatible USB camera or approved RTSP camera stream.
- 2
Calibrate
Match the camera view to the uploaded venue map.
- 3
Define
Draw the zones and measurement areas that matter.
- 4
Analyse
Review counts, dwell, heatmaps and location trends.
Retail use cases
Analytics for different store and venue decisions
Retail networks
Compare audience activity across stores and periods while managing signage campaigns in the same platform.
Shopping centres and showrooms
Measure visitor patterns around selected zones, displays and service areas in larger physical environments.
AV and analytics partners
Combine cameras, screen networks, content services and recurring reporting for client locations.
Build the retail intelligence stack
People Counting Software
Measure visitor counts, entry and exit activity across locations.
Explore →Retail Foot Traffic Analytics Guide
Learn the metrics and workflow behind store traffic analysis.
Explore →AI Digital Signage
Connect audience analytics with screen content and smart triggers.
Explore →Retail Digital Signage
Manage campaigns, screens and local content across retail stores.
Explore →Frequently asked questions
Questions about retail analytics software
What is retail analytics software?
Retail analytics software collects and presents measurements from physical stores so teams can understand visitor activity, time patterns, dwell, zones and location-level trends.
Which retail audience metrics can WHITECORE measure?
The Vision AI workflow includes people counting, entry and exit activity, dwell time, zone analytics, heatmaps, queue measurements and venue comparisons.
Can retail analytics work across multiple stores?
Yes. Locations and measurement periods can be reviewed from one platform, supporting comparisons across a distributed store network.
Does WHITECORE also manage digital signage content?
Yes. Retail analytics is an optional layer alongside the cloud CMS, content studio, playlists, schedules, screen management and media players.
Ready to connect retail analytics with the screens customers see?
Use one platform for digital signage content, screen operations and optional audience intelligence across physical locations.